Social media - internet forum,email and picture sharing Term Paper

Social media - internet forum,email and picture sharing - Term Paper Example At the present, almost all the business organizations are well aware of the fact that the use of the Internet can be very helpful for better serving customers and reaching into the international markets. When the size and business of a company expands the need for the distribution of these products to their target customers also increases. In this scenario, the Internet marketing is the most excellent way that offers higher potency and access to international markets for the marketing of products. On the other hand, traditional marketing and its techniques have turned out to be less efficient to defeat the need for more targeted and wide marketing. In addition, with the emergence of the Internet, the techniques of marketing not only have changed but also improved amazingly, and at the present business organization are more talented in telling their stories and carrying out their marketing communications out there (Rao, Salam and DosSantos; Summers, Gardiner and Lamb; Watson, Zinkhan and Pitt). This paper presents an overview of some of the important marketing and advertising techniques such as email, internet forums and picture sharing. The basic aim of this research is to show how these marketing techniques can play a significant role in business marketing. Changing Trend in Advertisement and Promotion As discussed in the above section, in the past few years the majority of business organizations have started making use of the Internet to reach worldwide customers and access international markets without spending a lot of money.... In addition, the Web-based nature of social networks allows the business organizations to make use of this modern tool in different forms that can take benefit of the users' personal and social data. In fact, these social networking websites have a great effect on the social life of a lot of people, even more than millions of people that make use of these web sites directly (Golbeck; Conti, Hasani and Crispo). Keeping the numerous benefits of social networks in mind, Sony Corporation took a great advantage of this wonderful technology, which has proven to be successful and effective for its business marketing. According to information given on (Facebook), â€Å"the creation of this Facebook page was aimed at allowing the consumers to engage with the product. Additionally, this advertising campaign attracted more than 173,000 Facebook users that straight away linked to the Sony VAIO Page since September 24, 2010, approximately doubling the objective of catching 90,000 users, also unt il 2011, above 380,000 people had connected to the Page† (Facebook). Figure 1Example of Social Media based Adverting, Image Source: http://ads.ak.facebook.com/ads/FacebookAds/Sony_Vaio_CaseStudy.pdf Online Advertising and Promotion The cost of web based marketing and advertising depends on the experience that a company is looking for. However, the standard cost for per click is about a quarter. In fact, the majority of small size businesses are spending extremely little by performing associated marketing, with other websites to bring traffic to their website. In this scenario, they just pay the host website a proportion of their corporate based on the