Why was julius caesar murdered free essay sample

The first reason Julius Caesar was murdered was because some senators thought he wanted to become king. We will write a custom essay sample on Why was julius caesar murdered or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The evidence I have to support this point is that he acted like a king. He accepted gold and lots of other things only acceptable for a God. Another bit of evidence is on a parade some plebeians tied a white ribbon around his statue (a white ribbon is the sign of a king) But when the senators told them to take it off Caesar told them not too. So this would make the senators want to kill Caesar because the senators thought he had enough plebian support to become king. They were afraid that if he did become king (which was very likely) it would be the end of the republic and that would mean they would lose all their power. But on the other hand it says only some senators thought he wanted to become king. This means that not all of them thought this. Also it was never thought that Julius Caesar would do a thing as to destroy the Roman republic. The second reason Julius Caesar was murdered was that some senators were jealous of him. The evidence I have to support this is he became a consul several times and made dictator for life. He also was given honours fit for a god: a gold throne, statues beside those of the gods, a special priest and one of the months of the years was named after him: July. This would make the senators want to kill him because if he was being given lots of gifts and was being treated like a king he would start to become more powerful than them, the senators, who were supposedly the most powerful people in Rome. They did not want to lose their power and give it all to Caesar. But again it only said some senators were jealous of him so it wasn’t all of them that thought this point which means it isn’t 100% accurate. The third reason Julius Caesar was murdered was because the senators disliked him because he was arrogant and acted as though he was superior. The evidence I have to support this is that he refused to rise when the senators came in. They thought that he was disrespectful, vain and that he tried ‘ to make the senate feel like they were inferior to him’ So the reason Julius Caesar was murdered was because the senate did not want someone like him to rule the republic. They new that if he did come to power he would treat them  like dirt and again they did not want to lose that advantage they had over the plebeians by being powerful and rich. But on the other hand Caesar was very kind to the poor and they liked him a lot. Another reason Caesar was murdered was because the senate was worried he was on the side of the plebeians. The evidence I have to support this is that Caesar was very kind to the poor. He helped them by selling them land cheaply. He also supplied building work in Rome and made the taxes fairer. So the senators believed that he had enough plebeian support to become king. They were again afraid that this would destroy the republic. My last reason why Caesar was murdered was that the senators thought he was becoming too powerful. The evidence I have to support this is that he made a secret agreement with too very powerful men called Crassius and Pompey to rule Rome between them and destroy the republic. So this would mean that Caesar would become king and they would all lose their power. Lots of these points link such as Caesar was becoming too powerful and Caesar wanted to become king. These both led to the end of the republic. They link because they both mean that the senators would have lost their power and it would be the end of the republic. They also both lead to him becoming king. I think the most important reason Caesar was murdered was because Caesar was becoming too powerful. I think this was the most important reason because it is the strongest evidence for him wanting to be king. Leading to the end of the republic. I think the least important reason Caesar was murdered is that the senators were jealous of him. I think this was the least important because I could be jealous of somebody but that doesn’t mean I want to kill them. I don’t think it is a good enough reason to kill somebody. To conclude Julius Caesar was murdered because he wanted to become king and destroy the Roman republic. This was the main reason he got killed by the senators. Julius Caesar was a good man in many ways and many of his  intentions were good and I myself don’t think he deserved to be assassinated. Thank you for reading my essay on why Julius Caesar was murdered.

Gandhi

Gandhi The movie Gandhi starts off with the assassination of Gandhi in 1948. After he is shot, the movie immediately flashes back to Gandhi in the late 1800's. Gandhi began his work against the injustices of the British Empire when he was a young man in South Africa. He was a lawyer and he fought against ethnic discrimination for Indians. South Africa was controlled by the British at this time and Indian's were there working. Gandhi helps them to gain their independence through nonviolence and respect for others. Gandhi was thrown off a train, traveling across South Africa, because he had refused to give up his first class seat and move to the third class, where the British man wanted him to go. Shortly after, Gandhi organized his first protest in which he burned passes that Indians were required to carry at all times in South Africa. He then protested again with nonviolence against laws that singled out Indians as second class citizens that had few rights.Nehru and Gandhi at the opening of the Indian Nati...Justice and human rights was a strong theme in this portion of the movie. Gandhi saw the people were not treated fairly so he fought for justice. By burning the passes he fought out in a non violent manner, proving that people needed to be treated fairly. The British were taking advantage of the people in South Africa, and their peaceful protest gained their human rights. Even when the British were clubbing Gandhi, he still persisted in burning his pass, and this showed how he put his importance as a person under that of basic human rights.Gandhi was effective in South Africa, and his success caused him to return to India where he could work the independence of India. On the second day of the movie, Gandhi was let out of jail...

Equal Treatment of All Irrespective of Sex, Race or Ability Essay

Equal Treatment of All Irrespective of Sex, Race or Ability - Essay Example Judith Sargent Murray looks into detail the bodily superiority of men and the mental superiority of women. Murray vehemently asserts that the faculty of imagination has been unquestionably bestowed on women. This is exemplified by the power of the females so enormous at their readiness to act on their first thoughts. With the females imaginative faculties, they tend to reason on only what they know which is quite dangerous. The creative powers they possess make up stories which could be really destructive. However, she accepts that the judgment of the females not so strong due to the partialities of custom which are traced from the disparities of education background. The female is depressed, confined and domesticated while the male is exalted and encouraged to aspire being led through prosperous paths yet nature provides for equal minds. This disparity leaves a void to the unexploited abilities of the women folk while those that get the opportunity to pursue their dreams through boo ks are attached to style and indignity and are no happy since they are left to pursue men for sexual enjoyment. This inferiority still trails them and they cannot improve. She, however, asserts that since nature treats everyone equal and has seen both successful males and females have all got crowns and fame. With the females imaginative faculties, they tend to reason on only what they know which is quite dangerous. The creative powers they possess they make up stories which could be really destructive.

Advanced Financial Modelling Essay Example | Topics and Well Written Essays - 1000 words

Advanced Financial Modelling - Essay Example For that reason, people, tend to base their decisions on certain perceived elements of gains rather than elements of perceived losses (Back, 2010, pg. 208). In essence, if a person is presented with two equal choices to make, he or she will express one choice in terms of the possible losses and the other choice in term of the possible gains. For that reason, the person will choose the choice with possible gains (Kaustia, 2010, pg. 25). An example can be used to demonstrate the prospect theory as it applies to financial decision making. Two different financial advisors present the same mutual fund to an investor. The first financial advisor tells the investor that the average return of the mutual fund is 7%. The second financial advisor mentions that the mutual fund has realized above average return for the past 15 years but the last 5 years have shown a decline. According to the prospect theory, the investor will choose a mutual fund from the first financial advisor. This is because it is not expressed in a combination of returns and losses as did the second financial advisor (Li and Yan, 2010, pg. 101). The prospect theory was proposed and developed in 1979 by two aristocrats, Amos Tversky and Daniel Kahneman. The theory emerged as a psychologically description of the financial decision making process (Ma, 2011, pg. 428). The theory also makes a comparison to the expected utility theory. According to prospect theory, editing and evaluation are the two central stages that every financial decision making process must pass through. The outcomes of a decision are made and ordered during the editing stage. During this stage, people consider lesser outcomes as losses and greater outcomes as gains. The aim of this stage is to alleviate any possible framing effects (Barberis and Xiong, 2012, pg. 99). In addition, it helps in resolving the isolation effects that stem out from the propensity to isolate concurrent

Managing a Telecom Project Term Paper Example | Topics and Well Written Essays - 3250 words

Managing a Telecom Project - Term Paper Example The company requires updating the cloud systems, integrating billing operations to the existing financial systems and provision of training to the staff of the company in a way that the new services can be utilized successfully and proficiently (IBM, 2014). There are certain requirements of the company regarding the completion of the project i-e the project should be completed within six (6) months of its inception. Moreover, the project has to be managed by a team of seven (7) members. The document presents a project management methodology to be adopted in order to achieve the project objectives along with its selection rationale. The document further discusses utilization of the agile project management for project deliverables. The document contains a description of the human resources required to complete the project, along with their qualifications and experience. In order to identify the scope of the project, a Work Breakdown Structure (WBS) is developed in the document. The document provides details of the WBS in which each activity / task identified in the WBS for the project is assigned human resources, cost and time. Moreover, in order to monitor the progress of the project, the monitoring and controlling processes of the project management are utilized and the same is presented in the document. In order to deliver a defect free project, an appropriate quality plan is included in the document – a project management report of managing the new teleco m service based on the cloud technology. It is pertinent to specify that a project plan containing the Gantt chart is developed to support the theories presented in this document. Currently, there are two (2) major project management standards include: the Project in Controlled Environment (PRINCE2) and Project Management for Professionals (PMP), Project Management Institute (PMI). However, in

Analysis of Data Leakage Prevention Solution

Analysis of Data Leakage Prevention Solution Anuja Vasant Kale, Vishwajeet Bajpayee, Shyam P Dubey ABSTRACT: In any organization or institution we have to deal with lots of data. Those data may contain confidential information about the customer, project related data, employee personal data etc. If such type of confidential data is leaked from the organization then it may affect on the organization health. Hence we have to enforce some policies in order to prevent data leakage. Data leakage is a loss of data which can be occurred on any storage device where the data is stored. There are two ways in which data can be leaked; if the system is hacked or if the internal resources intentionally or unintentionally make the data public. If the system is hacked then we have some existing technologies like antivirus, firewall etc which can prevent data from leakage. We will discuss here the second scenario where we provide data leakage prevention solutions. We make the use of a bayesian theorem for maintaining confidentiality of data in an organization. KEYWORDS: sensitive data, data leakage, internal attack, external attack, data leakage prevention, bayesian approach. Introduction Nowadays, Information Security became a vital and a major subject, especially with the spreading of information sharing among private and public networks for all organizations across different industrial sectors (e.g. telecom, banking, education all over the world). The importance of securing information is playing a significant role especially when sharing, distributing, accessing and publishing any information that had been classified as a sensitive, either for the organization itself or the clients who sharing their private information with the organization, such as information stored, shared, distributed and viewed through the electronic documents systems and/or images of paper documents systems widely used by a lot of organizations. Many of organizations have given a great deal of attention has been given to protecting their sensitive data from the outside threats by using a set of security countermeasures like: intrusion prevention systems, firewalls, and management of the vulnerability points inside them. So, organizations must now turn their attention to an equally critical situation that forms -for them- a great challenge today, that is: the problem of data leaking or loss from the inside. In fact, in many organizations there’s a gaping hole in controlling, monitoring, and protecting its business environment and electronic data assets from leaking or loss to the wrong individuals or groups intentionally or accidentally. This hole is the now ubiquitous in businesses, health, education organizations and individuals who need needed to communicate with each other over the Internet network. In our days, many of the electronic communications heavily used inside any organization for many purposes, for instance: local mail, instant messaging, web mail, data files transferring, and also organization website still go largely to different destinations without any limitations, monitoring, and controlling on its movements from the organization. Thus, the expected result for this issue is there is a big potential for the organization confidential information be falling into the wrong hands. Surely, from this significant point, the organization sensitive data should be protected very well, otherwise will be facing tragic results like: business loss, damaged reputation, bad publicity, loss of strategic customers, and loss of competitiveness with the other organizations. As a result, any organization using similar electronic document system must keep a close eye to secure sensitive data that had gone forth/back through this system or application to maintain reputation and business continuous, and ensure regulations, laws compliance, along with being different from others. One of the recent methodologies and technical solution has been raised to top is the Data Leakage Prevention (DLP) solution, which is basically protecting sensitive data of an organization from being viewed by wrong individuals, whether from outside or even inside the organization. This basically means that specific data can be viewed by only a specific set of an authorized individuals or groups for them. Related work As organizations progress into a more technological environment, the amount of digitally stored data increases dramatically. As a consequence, keeping track of where it is stored is no longer as easy as before. The modern workforce naturally creates and uses data sensitive to the organization to do their job. This data is then used across services such as email, business applications and cloud-services, as well as being accessed from multiple devices, including laptops and mobile phones. In many cases it is even hard for the users to manage the amount of data they deal with themselves, and the (ir) responsibility doesn’t end there. In addition, a user also needs to keep track of how sensitive data is and who should be allowed to access it. DLP is a recent type of security technology that works toward securing sensitive data in an automated and non-intrusive fashion. Through policies a DLP system automatically makes sure no sensitive data is stored, sent or accessed where it shouldn’t be, while still allowing users to use the tools and services they choose and need to fulfil their tasks. Unlike traditional white- and blacklisting, the DLP only blocks the actions where sensitive data is involved, e.g. sending e-mails is perfectly acceptable, but not if they contain sensitive data. DLP can also be set to handle different levels of sensitivity and document access control. To quote George Lawton: â€Å"DLP systems keep people from deliberately or inadvertently sending out sensitive material without authorization† [9]. In addition to protecting sensitive data, a modern DLP should be adaptive, mobile and as minimally intrusive as possible [7]. Adaptive means that it can work in different environments and be configured to meet the needs of a wide range of different businesses. Mobile means that it can still protect the data, even when the device is used outside the company network. The products today only fulfil this to a certain degree. DLP is still maturing, but unlike a few years ago, most vendors have standardized on the core functionality that defines a modern DLP solution. Proposed System In Today’s business world, many organizations use Information Systems to manage their sensitive and business critical information. The need to protect such a key component of the organization cannot be over emphasized. Data Loss/Leakage Prevention has been found to be one of the effective ways of preventing Data Loss. DLP solutions detect and prevent unauthorized attempts to copy or send sensitive data, both intentionally or/and unintentionally, without authorization, by people who are authorized to access the sensitive information.DLP is designed to detect potential data breach incidents in timely manner and this happens by monitoring data. Data Loss Prevention is found to be the data leakage/loss control mechanism that fits naturally with the organizational structure of businesses. It not only helps the organization protect structured data but it also helps protection and leakage prevention of unstructured data. In any organization or institution we have to maintain lots of sensitive data or confidential data. These data may contain the confidential information regarding the projects; customer privileged data or employee personal data; if such type of confidential data is leaked from the organization then it may affect on the organization health. Data leakage is a loss of data that occur on any device that stores data. It is a problem for anyone that uses a computer. Data loss happens when data may be physically or logically removed from the organization either intentionally or unintentionally. A data stored on any storage device can be leaked in two ways; if the system is hacked or if the internal resources intentionally or unintentionally make the data public. Hacking can be prevented by carefully configuring your Firewalls and other security devices. We will be discussing the second scenario i.e. if an internal resource makes the sensitive data public. Consider the possibility of an employee leaking the sensitive data. Now there are various ways in which data can leave the organization via internet, Email, webmail, FTP etc. Consider the possibility that an employee needs to forward the confidential data through Email or and uploading those files on to a server which can be accessed by outside world. Before reaching that confidential data to the unauthorized person we need to enforce some policies in order to avoid the violation of the organization health. To achieve the primary requirement is to scan the whole outbound traffic. We will maintain the DLP (data link prevention) server, which would scan the complete attachment to match the patterns. In case the patter matches, the attachment will be corrupted with the User designed message and an automated response E-mail will be sent out. This mechanism is shown in the figure below. Figure 3: The process of Data Leakage Prevention (DLP) mechanism. As shown in the above figure, there is an internal employee of the organization who is trying to send the confidential data via email. Now, before reaching that confidential data to the unauthorized person we need to enforce some policies. For that we are using the Data Leakage Prevention (DLP) Server. 3.1 Data Leakage Prevention (DLP) Server Data Leakage Prevention (DLP) is a computer security term which is used to identify, monitor, and protect data in use, data in motion, and data at rest [1]. DLP is used to identify sensitive content by using deep content analysis to per inside files and with the use if network communications. DLP is mainly designed to protect information assets in minimal interference in business processes. It also enforces protective controls to prevent unwanted incidents. DLP can also be used to reduce risk, and to improve data management practices and even lower compliance cost. DLP solution prevents confidential data loss by monitoring communications which goes outside of the organization, encrypting emails which contain confidential information. We are enabling conformity with global privacy and data security in securing outsourcing and partner communication. To check whether an email contains confidential data or not, DLP server makes the use of a Naive Bayes spam filtering. 3.2 Naive Bayes Algorithm Naà ¯ve Bayesian method is used for the learning process. Analyze a mail to calculate its probability of being a Spam using individual characteristic of words in the mail. For each word in the mail, calculate the following: S (w) = (number of Spam emails containing the word)/(total number of Spam emails) H (w) = (number of Ham emails containing the word)/(total number of Ham emails) P (w) = S(w)/(S(w)+H(w)) P (w) can be interpreted as the probability that a randomly chosen email containing the word w is Spam. Exceptions Say a word w =â€Å"success† appears only once and it is a Spam email. Then the above formula calculates P (w)=1. This doesn’t mean that all future mails containing this word will be considered as Spam. It will rather depend upon its degree of belief. The Bayesian method allows us to combine our intuitive background information with this collected data. Degree of belief f(w)= [(s*x)+(n*p(w))]/(s + n) s=Assumed strength of the background information. x= Assumed probability of the background information. n= no of emails received containing word w. Combining the probabilities Each email is represented by a set of probabilities. Combining these individual probabilities gives the overall indicator of spamminess. Fisher’s Method: H= Chi_inverse (-2*ln(Product of all(f(w)), 2*n) S= Chi_inverse (-2*ln(Product of all(1-f(w)), 2*n) I= [1+H-S]/2 Here, I is the Indicator of Spamminess. A Genetic Algorithm A mail can be divided into three parts: Body From Subject Genetic Algorithm can be used to get an appropriate weight say ÃŽ ±, ÃŽ ² and ÃŽ ³ for â€Å"body† part, â€Å"from† part and â€Å"subject† part. IFinal= ÃŽ ±*IBody+ ÃŽ ²*IFrom+ ÃŽ ³*ISubject The overall accuracy is a function of ÃŽ ±, ÃŽ ² and ÃŽ ³. Genetic Algorithm maximize the above function. Advantages of Bayesian Method Bayesian approach is self adapting. It keeps learning from the new spams. Bayesian method takes whole message into account. Bayesian method is easy to use and very accurate (Claimed Accuracy Percentage is 97). Bayesian approach is multi-lingual. Reduces the number of false positives. Conclusion Sensitive Data leaking prevention became one of the most pressing security issues facing Organizations today. The most effective solution to the problem is to see Data Leakage Prevention solution (DLP) as a part of your overall security problem. This solution can be fully integrated with other security tools within organization, to form a comprehensive security strategy plan to protect these data properly. Data Leakage Prevention (DLP) solution can be used effectively in reducing intentional sensitive data leakage actions, through monitoring user’s actions and protecting three groups of organizations data: data at rest, data in use, and data in motion. This solution can be regarded as â€Å"integrated† through achieving two main phases [two layers of defence]: protecting sensitive data and securing sensitive data of organization alike. The organization also needs to create an Acceptable Use Policy (AUP) for users, and at the same time ensuring both are compliant with or ganization policies. To avoid getting broad sided by a data leakage, organizations must evaluate their vulnerabilities and respond appropriately by many ways like: Endpoints protection, Gateway protection, and encryption data. References. [1]RichardE.Mackey,Available:http://viewer.media.bitpipe.com/1240246133_118/1258558418_168/sCompliance_sSecurity_Data- Protection_final.pdf [2] Bradley R. Hunter, Available: http://www.ironport.com/pdf/ironport_dlp_booklet.pdf [3]Webspy,Available:http://www.webspy.com/resources/whitepapers/2008 WebSpy Ltd Information Security and Data Loss Prevention.pdf [4] Data loss problems, Available: http://www.webspy.com/reso urces/whitepapers/2009WebSpy Ltd-Information Security and Data Loss Prevention.pdf [5] Report, the Office of the U.S. Trade Representative, Available: http://www.ustr.gov/about -us/press- office/reports-and-publications/archive [6] Lubich, H.P; â€Å"The changing roel of IT security in an Internet world, a business perspective†; Available: http://www.terena.nl/conference/archieve/tnc2000/proceedings/2A/2a2.html [7]Sithirasenan, E.;Muthukkumarasamy, V., â€Å"Word N-Gram Based Classification for Data Leakage Prevention†, Trust, Security and Privacy in Computing and Communications (TrustCom), 2013 12th IEEE International Conference on 16-18 July 2013, 578 – 585, Melbourne, VIC, 13971211, 10.1109/TrustCom.2013.71. [8]Pham, D.V. Threat analysis of portable hack tools from USB storage devices and protection solutions, IEEE ISBN: 978-1-4244-8001-2 [9] http://en.wikipedia.org/wiki/Data_loss_prevention_software [10]http://www.cisco.com/c/en/us/solutions/enterprise-networks/data-loss-prevention/index .html [11] Bai Xiaoping; Wei Yuanfeng; , Study on the signal detection and simulation of universal serial bus 2.0 IP core circuit system, SoutheastCon, 2007. Proceedings. IEEE , vol., no., pp.59-62, 22-25 March 2007 [12] S. Jithesh and U. Naveen, Improved key management methodology for enhanced media security in IMS networks, New York, US: Institute of Electrical and Electronics Engineers Inc., 2007, pp. 903-907. [13] AK. Gupta, U. Chandrashekhar, S.V. Sabnis and F.A, Building secure products and solutions, Bell Labs Technical Journal, Hoboken, US: John Wiley and Sons Inc., 2007.3, pp. 21-38 [14] R.A. Shaikh, S. Rajput, S.M.H. Zaidi and K. Sharif, Comparative analysis and design philosophy of next generation unified enterprise application security, Piscataway, US: Institute of Electrical and Electronics Engineers Computer Society, 2005, pp. 517-524. [15] Data Leakage Prevention A newsletter for IT Professionals Issue 5. [16] Data Leakage Detection SandipA.Kale1, Prof. S.V.Kulkarni2 Department Of CSE, MIT College of Engg, Aurangabad, Dr.B.A.M.University, Aurangabad (M.S), India1, [17] Journal Of Information, Knowledge And Research In Computer Engineering Issn: 0975 – 6760| Nov 12 To Oct 13 | Volume – 02, Issue – 02| Page 534 Data Leakage Detection Nikhil Chaware 1,Prachi Bapat 2, Rituja Kad 3, Archana Jadhav 4, Prof.S.M.Sangve Copyright to IJIRCCE www.ijircce.com 1

Automotive industry Essay

Maruti Suzuki India Limited generally famous as Maruti is an ancillary company of the Japanese automaker Suzuki Motor Corporation. It has a market share of 44.9% of the Indian passenger car market as of March 2011. Maruti 800 and Alto are their entry level cars. Ritz, A-Star, Swift, Wagon-R, Estilo are their hatch back models. DZire & SX4 are Maruti’s Sedan class models. Eeco and Ertiga are Maruti’s C segment class. Grand Vitara is their Sports Utility Vehicle which is directly imported from Japan. Maruti is the 1st company in India to turn out and sell more than a million cars. Maruti Udyog Limited is renamed as Maruti Suzuki India Ltd on 17th September 2007. Maruti companies head quarter is in Nelson Mandela Road, New  Delhi. The company was customary in 1989; however the actual production commenced in 1983 with their Maruti 800. Till 2004 Maruti 800 was the India’s largest selling packed in car ever, since it was launched in 1983. More than a million units of this car have been sold worldwide so far. Maruti imports diesel engines for all their diesel cars from Fiat motors. Maruti’s manufacturing plants are located at two amenities Gurgoan and Manesar south of Delhi. Gurgoan plants installed capacity is of 9, 00,000 units per annum and Manesar plant with a capacity of 5, 00,000 units per year and a diesel plant with an annual capacity of 1, 00,000 engines and transmissions. Maruti has 933 dealerships crossways 666 towns and cities in all states and union territories of India with 2,946 service stations (inclusive of dealer workshops and Maruti Authorised Service Stations) in 1,395 towns and cities all over India. It has 30 Express Service Stations on 30 National Highways across 1,314 cities in India. Service is a major source of proceeds to the company. Most of the service stations help many stranded vehicles on the highways by sending across their repair man to the vehicle. 1.2 Definition Of Marketing According to American Marketing Association (AMA) Board of Directors, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value of customers, clients, partners, and society at large. Dr. Philip Kotler defines, marketing as â€Å"the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services†. 1.3 Customer Perceived Value Customer Perceived Value (CPV) is the distinction between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives. 1.3.1 Customer Perceived Value of Maruti Suzuki with reference to Holbrook Model Typology of Customer Value Holbrook (1994 p. 27) asserted â€Å"Value is an interactive relativistic preference experience†. Based on this Holbrook proposed a typology of consumer value having three different dimensions: Extrinsic/Intrinsic: The consumer perceives value in using or owning a product or services as a means to and end versus an end in itself. Self-oriented/Other-oriented: The consumer perceives value for the consumer’s own benefit as against the benefit of others. Active/Reactive: The customer perceives value through direct use of an object as against apprehending, appreciating or responding to an object. These three dimensions give rise to eight types of customer value Extrinsic Intrinsic Self-oriented Active Efficiency Play Reactive Excellence Aesthetics Other-oriented Active Status Ethics Reactive Esteem Spirituality Thus for a company like Maruti it would be very apt to use this model considering that the products that Maruti Suzuki has to offer fits in quite easily in different dimensions as presented in the typology. 1.3.2 Customer Perceived Value of Maruti Suzuki with reference to Monroe Model Monroe (1990, p. 46) observes, â€Å"Buyers perceptions of value represent a trade-off between the quality or benefits they perceive in the product relative to the sacrifice they perceived by paying the price† Monroe has expressed the concept of customer perceived value as the ratio between perceived benefits and perceived sacrifice: Customer Perceived Value= Perceived Benefits ________________ Perceived Sacrifice According to Monroe perceived benefits has a positive influence on consumers’ perception of product value at first, and later on it may influence consumers’ purchase intentions. In contrast, perceived sacrifice first has a negative influence on consumers’ perception of product value, and later on it may influence consumers’ purchase intentions. Perceived Benefits Here the benefits include customers’ desired value, e.g., quality (Monroe, 1990). Sacrifices, on the other hand, include monetary (price) (Dodds, et al., 1991) and non-monetary (time, effort) (Cronin, et al., 2000) considerations. Therefore, value includes three key factors: (1) quality, (2) price, and (3) convenience (Lemon, et al., 2001), where convenience is the time and effort expended by the customers (Cronin, et al., 2000) In context to Maruti, the customer’s desired value is the quality of the car and services rendered there off. Whereas the sacrifices include the price of the car, maintenance cost, etc. 1.3.3 Customer Perceived Value of Maruti with reference to Woodruff’s Model A Value-Hierarchy Model Woodruff (1997) proposed that â€Å"Customer value is a customer’s perceived preference for and evaluation of those product attributes, attribute performances and consequences arising from use that facilities achieving the customer goals and purposes in use situations.† (p146) Accordingly the customer value hierarchy suggests that customers conceive of desired value in a means-end way. Basically it can be known as a system to run businesses throughout the country by understanding customer’s goal and satisfaction over it (Lister, n.d.) Desired Customer Customer Satisfaction Value with Received Value Customer’s Goals and Purposes Desired Consequences in Use Situations Desired Product Attributes and Attribute Preferences Starting at the bottom of the hierarchy, customers start to think about products as bundles of specific attributes and attribute performances. While purchasing and using a product they form desire or preferences for a certain attribute based on their ability to facilitate achieving desired consequence experiences. Looking down the hierarchy from the top, customers use goals and preferences to attach importance to consequences. Also the customer’s use situation plays a critical role in evaluation as well as in desires. Maruti Suzuki, being an automobile manufacturing company faces a lot of competition. Thus such a model would be very essential for their company. 1.3.4 Consumer perceived value of Maruti with reference to Zeithaml Model Means-End Model An adaptation of a model first proposed by Dodds and Monroe (1985), Zeithaml with her study in 1988 about price, quality and value towards consumers defined this into the concept of Means-End model. (Source: Means-End Model, Zeithaml, 1988) 2. Value Proposition Definition of ‘Value Proposition’ A business or marketing speech that summarizes why a customer should buy an item for consumption or use a service. This statement should prove a potential buyer that one meticulous product or service will add more value or better solve a problem than other like offerings. Companies use this statement to target customers who will benefit most from using the company’s products, and this helps maintain an economic moat. The ideal value proposition is concise and appeals to the customer’s strongest decision-making drivers. Companies pay a high price when customers lose slight of the company’s value proposition. 2.1 Value Proposition of Maruti Suzuki ‘Way of Life’ is the Value Proposition of Maruti Suzuki. As India is a country where comfort is vital while travelling, Maruti has always been the first option. As mileage is a big criterion with cars for Indians, Suzuki proves to be better than quite a few other names in cars as its vehicles have a higher mileage; for example Swift gives 22km/ltr while if you compare a Honda City gives around 12-13 km/litre. 2.2 Mission & Vision of Maruti Suzuki The Company Mission To make available a wide range of modern, high quality fuel efficient vehicles in order to meet the need of different customers, both in domestic and export markets. The Company Vision We must be an internationally competitive company in terms of our products and services. We must retain our leadership in India and should also aspire to be among the global players. Their focus is on: Building a continuously improving organization adaptable to quick changes Providing value and satisfaction to the customer Aligning and fully involving all our employees, suppliers and dealers to face competition Maximising Shareholder’s value 2.3 Target Market Definition of target market: A specific group of consumers at which a company aims its products and services. Maruti Suzuki has adopted a focused approach and wisely created segments within a large market to promote their cars. Lower Income Group- Maruti 800, Alto  Middle Income Group- Wagon-R, Swift, Swift DZire, Ritz High Income Group- Maruti Suzuki Kizashi, Suzuki Grand Vitara Suzuki Grand Vitara would obviously have no takers amongst the lower income group. 2.4 Market Attractiveness Market attractiveness is a term that describes the profit possibilities available in a given market or industry. The more attractive a market is, the higher the potential profits. Companies in the process of considering entires into new industries or markets conduct a number of analyses to determine whether or not such a move would be good for the business. One such analysis is a market attractiveness analysis, conducted to find out if entering a particular market or industry would be profitable and how much the company could potentially earn. The automobile industry is a huge and diversified market. It can be divided into different segments each satisfying different needs of the customers. These different segments can be classified as: SUV’s, Sedans, Hatchbacks, C segments etc. This gives an automobile company ample amount of opportunities. Maruti Suzuki  is prevalent in all of these segments and is considered as one of the premium brands in all of these segments. In this very market other than the different segments of automobiles also is the service rendered by the company to the customers. Thus the market is as attractive as one would hope for giving Maruti Suzuki a chance to make the most of it.

The nuclear family is disintegrating

IntroductionThe nuclear family has been described as an artificial construct of the nuclear age by some people. These people give more credit to the more traditional extended family. (Uzoka, 1979) However, in the present age, all the talks about family disintegration are directed to the nuclear family. The term nuclear family was instituted in the western world for the purposes of distinguishing the various family groups that are in existence. (Gottlieb, 1993)   There is a family group which consists of children and their parents that is, father, mother and children. This is what is referred to as the nuclear family. Then there is a different family structure composed of father, mother, children and relatives. This kind of a family structure is referred to as the extended family. (Bernardes, 1999)Nuclear family structures are not so new. They have been present since time immemorial even though the structures did not have a definite name. The term Nuclear family was coined in 1947 a ccording to Merriam-Webster. Webster suggested that the term must have come up due to the ever changing nature of the industrial age. He thought that the evolution of the name was coincidental and that it did not come as a result of the nuclear age. Is the Nuclear family an artificial construct which has no benefit to an individual?   Originally, the nuclear family was referred to as the immediate family. (Uzoka, 1979)According to research carried out, the term nuclear was coined from ‘nucleus’ which has been known to serve as theoretical root word meaning a centre of a large structure. It has also been said that historically, the nuclear family did not have the dominance that it has been accorded in the nuclear age. Post WWII environment has been implicated for enhancing the dominance of the nuclear family by shifting the family structure. It is important to carry out a study of how sociological factors have played a role in the disintegration of the nuclear family. (Chester, 1986)Disintegration of the Nuclear familyA lot of people have been affected by the breakdown of the nuclear family structure. This issue has made many people upset as it has been a source of problems and destructions to majority of people in the nuclear age. The nuclear family is the smallest possible unit that is considered before any breakdown in a family structured is considered. (Uzoka, 1979).   The nuclear family is not something artificial and it should be considered as anyone’s most vital and first social group. The nuclear family is a natural structure found in any social group whether big or small. (Gottlieb, 1993)An American anthropologist G.P. Murdock was the first sociologist to attest the Nuclear family as a social structure in 1949. (Murdock, 1949). According to many sociologists, the family nucleus found in the new transitory nature of American Society in the 1940s was described as a grounding unit that could easily be picked up and transplanted. Nu clear family disintegration has not only affected the American society, this issue has had a huge blow on most countries in the world.Sociological pressures have been implicated to play a major role in the disintegration. A lot of people try to diminish the anguish that comes as a result of disintegration in the nuclear family by instigating that this structure replaced the disintegrated extended family. The only cause of concern is whether the structure which will replace the nuclear family will be better or worse than it. (Taylor, 1997). Therefore, the contemporary society should be prepared of the sociological effects that the new family unit will bring with it. (Chester, 1986)Sociological Theories on Nuclear family disintegrationThe nuclear family has deeply been analyzed since the early nineteenth century with respect to various disciplines which include: Psychiatry, Cultural, Anthropology, Psychology and Sociology. Family Sociology can be attributed to have played a huge role in carrying out studies on family change since the twentieth Century. Parsons’ theory had the most influential power on the family structure at the time. (Parsons, 1955). There are various theories that have been put forward to explain disintegration in the nuclear family and emphasize on the adaptive elements that the family structure has to undergo. Many Western sociologist interchange the term ‘family’ with ‘nuclear family’. (Gottlieb, 1993)The disintegration of the nuclear family has led to the emergence of one-parent families which include: widowed, adoptive, divorced, unmarried people and also same sex families. Because these groups sought to be recognized as a family unit, a sociologist known as Popenoe in 1988 revised the definition of a family to incorporate the groups. He played a part in influencing a debate on the definition of a family. He suggested that a family should also describe:Any group consisting of one adult and one dependent pe rson People married who are of the same sex. A couple which is not married. (Solly, 2006)The definition of a nuclear family has to include its functions as a social institution. (Taylor, 1997).   According to Murdock, the functions of this social institution include: economic, reproductive, sexual and educational. With the new science of sociology, analysis of the disintegration of the nuclear family became possible. Auguste Comte who was thought by many to be the father of sociology thought disintegration of the nuclear family came as result of French revolution. (Murdock, 1949).Auguste attributes the rejection of aristocratic and hierarchical relations between the common people and the aristocracy as the main cause of family dysfunctions. His theory of attributing social changes to nuclear family disintegration and crisis has become a major subject in family sociology. Frederic Le Play who was the founder of empirical family sociology perceived the breakdown of the nuclear famil y as a result of industrial revolution. His sociological theory describes the stem family as being stronger than the Nuclear family which was separated from stem family and suffer red both physically and financially. He concluded by saying that the nuclear family is very unstable and that its disintegration was inevitable. (Taylor, 1997).According to Popenoe, the breakdown of the nuclear family could have been caused by Promiscuity in the society which made paternity issues difficult to establish. However, other sociologists like Howard and Westermarck found no clear evidence of promiscuity in early families. Marx and Engels influenced a major family theory in the nineteenth century. Marxist theory uses the economic determinism concept to explain how social power is determined by the available economic resources which influences the different kinds of struggle present in the various classes of people. (Parsons, 1955).The patriarchal family which had the father as having the right to private property and authority overshadowed the matriarchal system. The dissolution of capitalistic system led to the liberation of women which saw to it that they also had the ability to acquire and possess wealth. The result was the formation of strong feminist theories regarding gender differences in power that has contributed to the many divorces in the society. Women now have the ability to take care of their own children without the presence of a male figure in the house. This has largely contributed to disintegration of the nuclear family.  Sociological factors are thought to have been the cause of nuclear family disintegrations in Western countries like Canada, Northern Europe and United States. (Solly, 2006)The interactionist theory developed by Ralph Linton focuses on the interactions that occur between family members. Any nuclear family can be studied as a unit of interacting personalities. In the course of carrying out research on the interaction theory, the power in family roles was also studied. This theory explains that the disintegration of the nuclear family could have resulted from bad interactions within the family. For instance, a husband could exercise too much power in the family likely to send his wife away. (Taylor, 1997).A lot of controversy has resulted due to industrialization with women fighting for change of roles within a family setting. Although this move on the part of the women seems to be right, it has been established that single-parent families are not the best. Juvenile delinquency has risen due to the disintegrations in the nuclear family. The absence of the father figure and the ability to spend less time at home, transform children into delinquents. Industrialization has also led to many people dying due to accidents on roads, and places of work. This has increased the number of widowed people hence the nuclear family disintegration. (Patrick, 1995)The Social Darwin’s evolutionary theory has been applied to the family setting. The theory talks about the adaptation of organisms into their natural environments. The family has been compared to an organism which has to adapt to its natural environment if it is to survive from breaking up. Using this theory, Henry Morgan tried to explain the evolutionary development of family through six stages. The first one being the matriarchal stage characterized by promiscuity while the last being the monogamous family.The nuclear family has not been able to adapt to the increased industrialization, civilization and urbanization. There are many challenges that the nuclear family is frequently exposed to. For instance, industrialization and civilization have influenced the roles played by parents in the nuclear family. As a result, disputes have occurred leading to the disintegration of the nuclear family. (Eby, 1995)Morgan in trying to fathom this theory decided that since evolution results in higher development of species, then environmental and social e volution could result in higher development of the family. Extended family evolved to form nuclear family and it is hoped that evolution will lead to the disintegration and evolution of the nuclear family to come up with a unit that will be able to adapt to the current environment. Civilized nations such as North America and Europe have recorded the highest nuclear family disintegrations due to the extensive industrialization present in the nations.Studies reveal that nations considered to be ‘primitive’ such as Africa, have most of their nuclear families still intact. Spencer, who is Pro- Social Darwinism, has attempted to explain the evolution of the family from simple to complex forms. However his explanations were not in line with Engels, Marx and Le Play family sociologists who described the family to be evolving from more complex forms such as the extended family to simpler forms like the nuclear family. If the theory holds, then it is expected that the nuclear fa mily will further disintegrate and evolve into a simpler form. (Betty, 1973)  Structural-functionalism concept was put across by Spencer in trying to explain family theory of change. This theory or concept was further supported by Durkheim and it was seen to form a basis of Parsons’ theory of family change.This theory attributed the changes in the family structure to be as a result of changes in the society. The family was seen as a part of a greater whole which established equilibrium when it was properly combined to other relevant units. When a change occurred in one of the units, then it was transferred to the other parts. It was then decided that changes in the society could have a greater impact on the family as compared to the biological and economic factors in the Social Darwinism and Marxist theory.Durkheim found out that the change in the family structure influenced the relationships between parents and their children. In that the relationship ceases to be based on economic or material needs but on personal motives. In the changing society, women are very liberated that they do not need financial assistance from their partners. The nuclear family is disintegrating and this is shown by the great number of reported divorces and separations in the society. (Betty, 1973)The evolutionary theory was not accepted by many cultural anthropologists as it did not incorporate variations present in many family types due to different cultural contexts in the society. Instead they came up with cultural relativism concept which they thought should be employed in the study of the family evolution. They did not think that it was right to consider other cultures to be more superior or civilized than others. Thy made it clear that each society has unique values and culture which should not be compared with another. This theory was dismissed all together by the end of the nineteenth century.However, the theory popped up again in 1930 in a different form as Ecolog ical Anthropology. This theory emphasized on the relationship that exists between the environment and traits of a particular culture. The nuclear family is rapidly disintegrating due to the changes in the environment in terms of industrialization and urbanization. (Eby, 1995)ConclusionThe nuclear family is the first social group that one has to belong to. Due to the changes and developments that are taking place in the society, the stability of this family structure has been questioned. (Bernardes, 1999)  Industrialization and urbanization have been the reasons behind the emergence of other family structures caused by the breakdown of the nuclear family. There have been many cases of familial dysfunction and disintegration reported in more industrialized nations than in ‘primitive’ nations which prove the social Darwinism theory. (Eby, 1995)   According to Marx, family structures are bound to change from being complex to simple forms. Therefore, it is expected that the nuclear family will further disintegrate to form simple family structures such as single-parent families, divorces, widowers, and single people unmarried people. (Betty, 1973)ReferencesBernardes, J. (1999): We must now define The Family. Marriage and Family Review 28(3/4):21–41.Chester, R. (1986): The Myth of the Disappearing Nuclear Family. In Family Portraits, ed. D., Short Run Press, Ltd.UKGottlieb, B. (1993): The Family in the Western World. New York: Oxford.Murdock, G. P. (1949): Social Structure. New York. Macmillan.Parsons, T. (1955): The American Family. Its Relations to Personality and the Social Structure. In Family Socialization and Interaction Process, ed. Free Press. New YorkUzoka, A. (1979): The Myth of the Nuclear Family. Historical Background and Clinical Implications. American Psychologist 34. Pp1095–1106.Peplau & Taylor, (1997): Sociocultural perspectives in social psychology. Guide to sociocultural resources in social psychology. Melbourne press. New YorkBetty Y. (1973): Extinction. Revised ed. of The Changing Family. Columbia University press. New York  Solly D. (2006): The family on the threshold of the 21st century. Trends and Implications. Congress Cataloguing-in-Publication DataEby, L. (1995): Where's Daddy: Nearly Half the Nation's Children Are Growing Up In Homes Without Fathers. Prentice press. New York.Fagan & Patrick F. (1995): The Real Root Causes of Violent Crimes. The Breakdown of Marriage, Family and Community Cultural Studies Project. The Heritage Foundation. Washington, D.C. No. 1026. The nuclear family is disintegrating The nuclear family has been described as an artificial construct of the nuclear age by some people. These people give more credit to the more traditional extended family. (Uzoka, 1979) However, in the present age, all the talks about family disintegration are directed to the nuclear family. The term nuclear family was instituted in the western world for the purposes of distinguishing the various family groups that are in existence. (Gottlieb, 1993)   There is a family group which consists of children and their parents that is, father, mother and children. This is what is referred to as the nuclear family. Then there is a different family structure composed of father, mother, children and relatives. This kind of a family structure is referred to as the extended family. (Bernardes, 1999)Nuclear family structures are not so new. They have been present since time immemorial even though the structures did not have a definite name. The term Nuclear family was coined in 1947 according to Merriam-Webster. Webster suggested that the term must have come up due to the ever changing nature of the industrial age. He thought that the evolution of the name was coincidental and that it did not come as a result of the nuclear age. Is the Nuclear family an artificial construct which has no benefit to an individual?   Originally, the nuclear family was referred to as the immediate family.(Uzoka, 1979)   According to research carried out, the term nuclear was coined from ‘nucleus’ which has been known to serve as theoretical root word meaning a centre of a large structure. It has also been said that historically, the nuclear family did not have the dominance that it has been accorded in the nuclear age. Post WWII environment has been implicated for enhancing the dominance of the nuclear family by shifting the family structure. It is important to carry out a study of how sociological factors have played a role in the disintegration of the nuclear family. (Chester , 1986)Disintegration of the Nuclear familyA lot of people have been affected by the breakdown of the nuclear family structure. This issue has made many people upset as it has been a source of problems and destructions to majority of people in the nuclear age. The nuclear family is the smallest possible unit that is considered before any breakdown in a family structured is considered. (Uzoka, 1979).   The nuclear family is not something artificial and it should be considered as anyone’s most vital and first social group. The nuclear family is a natural structure found in any social group whether big or small. (Gottlieb, 1993)  An American anthropologist G.P. Murdock was the first sociologist to attest the Nuclear family as a social structure in 1949. (Murdock, 1949). According to many sociologists, the family nucleus found in the new transitory nature of American Society in the 1940s was described as a grounding unit that could easily be picked up and transplanted. Nuclea r family disintegration has not only affected the American society, this issue has had a huge blow on most countries in the world. Sociological pressures have been implicated to play a major role in the disintegration.A lot of people try to diminish the anguish that comes as a result of disintegration in the nuclear family by instigating that this structure replaced the disintegrated extended family. The only cause of concern is whether the structure which will replace the nuclear family will be better or worse than it. (Taylor, 1997). Therefore, the contemporary society should be prepared of the sociological effects that the new family unit will bring with it. (Chester, 1986)Sociological Theories on Nuclear family disintegrationThe nuclear family has deeply been analyzed since the early nineteenth century with respect to various disciplines which include: Psychiatry, Cultural, Anthropology, Psychology and Sociology. Family Sociology can be attributed to have played a huge role in c arrying out studies on family change since the twentieth Century. Parsons’ theory had the most influential power on the family structure at the time. (Parsons, 1955). There are various theories that have been put forward to explain disintegration in the nuclear family and emphasize on the adaptive elements that the family structure has to undergo. Many Western sociologist interchange the term ‘family’ with ‘nuclear family’. (Gottlieb, 1993)  The disintegration of the nuclear family has led to the emergence of one-parent families which include: widowed, adoptive, divorced, unmarried people and also same sex families. Because these groups sought to be recognized as a family unit, a sociologist known as Popenoe in 1988 revised the definition of a family to incorporate the groups. He played a part in influencing a debate on the definition of a family. He suggested that a family should also describe:Any group consisting of one adult and one dependent pe rson People married who are of the same sex. A couple which is not married. (Solly, 2006) The definition of a nuclear family has to include its functions as a social institution. (Taylor, 1997).   According to Murdock, the functions of this social institution include: economic, reproductive, sexual and educational. With the new science of sociology, analysis of the disintegration of the nuclear family became possible. Auguste Comte who was thought by many to be the father of sociology thought disintegration of the nuclear family came as result of French revolution. (Murdock, 1949).  Auguste attributes the rejection of aristocratic and hierarchical relations between the common people and the aristocracy as the main cause of family dysfunctions. His theory of attributing social changes to nuclear family disintegration and crisis has become a major subject in family sociology. Frederic Le Play who was the founder of empirical family sociology perceived the breakdown of the nuclear family as a result of industrial revolution. His sociological theory describes the stem family as being stronger than the Nuclear family which was separated from stem family and suffer red both physically and financially. He concluded by saying that the nuclear family is very unstable and that its disintegration was inevitable. (Taylor, 1997).According to Popenoe, the breakdown of the nuclear family could have been caused by Promiscuity in the society which made paternity issues difficult to establish. However, other sociologists like Howard and Westermarck found no clear evidence of promiscuity in early families. Marx and Engels influenced a major family theory in the nineteenth century. Marxist theory uses the economic determinism concept to explain how social power is determined by the available economic resources which influences the different kinds of struggle present in the various classes of people. (Parsons, 1955).The patriarchal family which had the father as having the rig ht to private property and authority overshadowed the matriarchal system. The dissolution of capitalistic system led to the liberation of women which saw to it that they also had the ability to acquire and possess wealth. The result was the formation of strong feminist theories regarding gender differences in power that has contributed to the many divorces in the society. Women now have the ability to take care of their own children without the presence of a male figure in the house. This has largely contributed to disintegration of the nuclear family.Sociological factors are thought to have been the cause of nuclear family disintegrations in Western countries like Canada, Northern Europe and United States. (Solly, 2006)The interactionist theory developed by Ralph Linton focuses on the interactions that occur between family members. Any nuclear family can be studied as a unit of interacting personalities. In the course of carrying out research on the interaction theory, the power in family roles was also studied. This theory explains that the disintegration of the nuclear family could have resulted from bad interactions within the family. For instance, a husband could exercise too much power in the family likely to send his wife away. (Taylor, 1997).A lot of controversy has resulted due to industrialization with women fighting for change of roles within a family setting. Although this move on the part of the women seems to be right, it has been established that single-parent families are not the best. Juvenile delinquency has risen due to the disintegrations in the nuclear family. The absence of the father figure and the ability to spend less time at home, transform children into delinquents. Industrialization has also led to many people dying due to accidents on roads, and places of work. This has increased the number of widowed people hence the nuclear family disintegration. (Patrick, 1995)The Social Darwin’s evolutionary theory has been applied to th e family setting. The theory talks about the adaptation of organisms into their natural environments. The family has been compared to an organism which has to adapt to its natural environment if it is to survive from breaking up. Using this theory, Henry Morgan tried to explain the evolutionary development of family through six stages. The first one being the matriarchal stage characterized by promiscuity while the last being the monogamous family. The nuclear family has not been able to adapt to the increased industrialization, civilization and urbanization. There are many challenges that the nuclear family is frequently exposed to. For instance, industrialization and civilization have influenced the roles played by parents in the nuclear family. As a result, disputes have occurred leading to the disintegration of the nuclear family. (Eby, 1995)Morgan in trying to fathom this theory decided that since evolution results in higher development of species, then environmental and social evolution could result in higher development of the family. Extended family evolved to form nuclear family and it is hoped that evolution will lead to the disintegration and evolution of the nuclear family to come up with a unit that will be able to adapt to the current environment. Civilized nations such as North America and Europe have recorded the highest nuclear family disintegrations due to the extensive industrialization present in the nations.Studies reveal that nations considered to be ‘primitive’ such as Africa, have most of their nuclear families still intact. Spencer, who is Pro- Social Darwinism, has attempted to explain the evolution of the family from simple to complex forms. However his explanations were not in line with Engels, Marx and Le Play family sociologists who described the family to be evolving from more complex forms such as the extended family to simpler forms like the nuclear family. If the theory holds, then it is expected that the nuclear family will further disintegrate and evolve into a simpler form. (Betty, 1973)Structural-functionalism concept was put across by Spencer in trying to explain family theory of change. This theory or concept was further supported by Durkheim and it was seen to form a basis of Parsons’ theory of family change.  This theory attributed the changes in the family structure to be as a result of changes in the society. The family was seen as a part of a greater whole which established equilibrium when it was properly combined to other relevant units. When a change occurred in one of the units, then it was transferred to the other parts. It was then decided that changes in the society could have a greater impact on the family as compared to the biological and economic factors in the Social Darwinism and Marxist theory. Durkheim found out that the change in the family structure influenced the relationships between parents and their children. In that the relationship ceases to be based on economic or material needs but on personal motives. In the changing society, women are very liberated that they do not need financial assistance from their partners. The nuclear family is disintegrating and this is shown by the great number of reported divorces and separations in the society. (Betty, 1973)The evolutionary theory was not accepted by many cultural anthropologists as it did not incorporate variations present in many family types due to different cultural contexts in the society. Instead they came up with cultural relativism concept which they thought should be employed in the study of the family evolution. They did not think that it was right to consider other cultures to be more superior or civilized than others. Thy made it clear that each society has unique values and culture which should not be compared with another. This theory was dismissed all together by the end of the nineteenth century.However, the theory popped up again in 1930 in a different form as Eco logical Anthropology. This theory emphasized on the relationship that exists between the environment and traits of a particular culture. The nuclear family is rapidly disintegrating due to the changes in the environment in terms of industrialization and urbanization. (Eby, 1995)ConclusionThe nuclear family is the first social group that one has to belong to. Due to the changes and developments that are taking place in the society, the stability of this family structure has been questioned. (Bernardes, 1999)  Industrialization and urbanization have been the reasons behind the emergence of other family structures caused by the breakdown of the nuclear family. There have been many cases of familial dysfunction and disintegration reported in more industrialized nations than in ‘primitive’ nations which prove the social Darwinism theory. (Eby, 1995)   According to Marx, family structures are bound to change from being complex to simple forms. Therefore, it is expected th at the nuclear family will further disintegrate to form simple family structures such as single-parent families, divorces, widowers, and single people unmarried people. (Betty, 1973)ReferencesBernardes, J. (1999): We must now define The Family. Marriage and Family Review 28(3/4):21–41.Chester, R. (1986): The Myth of the Disappearing Nuclear Family. In Family Portraits, ed. D., Short Run Press, Ltd.UKGottlieb, B. (1993): The Family in the Western World. New York: Oxford.Murdock, G. P. (1949): Social Structure. New York. Macmillan.Parsons, T. (1955): The American Family. Its Relations to Personality and the Social Structure. In Family Socialization and Interaction Process, ed. Free Press. New YorkUzoka, A. (1979): The Myth of the Nuclear Family. Historical Background and Clinical Implications. American Psychologist 34. Pp1095–1106.Peplau & Taylor, (1997): Sociocultural perspectives in social psychology. Guide to sociocultural resources in social psychology. Melbourne pre ss. New YorkBetty Y. (1973): Extinction. Revised ed. of The Changing Family. Columbia University press. New York  Solly D. (2006): The family on the threshold of the 21st century. Trends and Implications. Congress Cataloguing-in-Publication DataEby, L. (1995): Where's Daddy: Nearly Half the Nation's Children Are Growing Up In Homes Without Fathers. Prentice press. New York.Fagan & Patrick F. (1995): The Real Root Causes of Violent Crimes. The Breakdown of Marriage, Family and Community Cultural Studies Project. The Heritage Foundation. Washington, D.C. No. 1026.

Managing Pilot Fatigue

Managing Pilot Fatigue Introduction Most of the aviation accidents have been greatly attributed to pilot fatigue (Mohler, 1998, p. 1). This is because a pilot’s input into the aircraft is majorly dependent on his consciousness on the job. Therefore, in case one is fatigued, then this provides room for error in inputs (Smith, 2008, p. 1).Advertising We will write a custom essay sample on Managing Pilot Fatigue specifically for you for only $16.05 $11/page Learn More Even though the technological advancements in flight systems of the current aircrafts have preventive mechanisms, without sleep and freshness, small effects of fatigue can greatly jeopardize flight safety. This is so because the duties performed by the pilot in the cockpit require a lot of vigilance, care as well as mental and physical well being. Effects of Fatigue on Pilot Performance There is a strong correlation between pilot fatigue and vulnerability to the pilot error. One of the effects that are rampant am ong fatigued pilots is cognitive fixation. This is the narrowing of attention that causes decreased concentration which numbs the pilot’s ability to multitask which is necessary skill in the aviation field. This inability to perform the necessary tasks at the same time neglects other important aircraft functionalities and may lead to malfunctioning of the aircraft which may cause a crash. Therefore, fatigue can highly lead to loss of the pilot’s situational analysis. (Jackson and Earl, 2006, p. 1) Fatigue also reduces the vigilance and alertness that is required by the pilot thus degrading situational analysis awareness. This causes reduced communications between the crew and the support team and this lack of coordination may have very negative effects on the airline’s crew resource management and may lead to loss of jobs as well as reduction in cadre levels of pilots (Printup, 2000, p. 1).Fatigue also leads to inconsistent performance by pilots which may put th eir careers in jeopardy as well. Fatigue among pilots can also be attributed to their inability to recall information which may be crucial in certain circumstances. This memory deficiency may lead a pilot to forget some of the important Air Traffic Control procedures and information thus putting the lives of many at risk (Mohler, 1998, p. 1). This causes cognitive slowing which results to the pilot’s inability to collect information, analyze it as well as integrate it efficiently. This also leads to impaired logical reasoning, impaired judgment as well as inability to make concrete decisions (Jackson and Earl, 2006, p. 1).Advertising Looking for essay on aviation? Let's see if we can help you! Get your first paper with 15% OFF Learn More Fatigue also leads to degradation in flying because the pilot’s perceptual abilities are impaired. It also causes reduced visual perception, loss of initiative and effort, vulnerability to plan continuation erro r in cases of impaired ability in recognizing a deteriorating situation in the aircraft and may often lead to depression (Printup, 2000, p. 1). Managing Pilot Fatigue In combating pilot fatigue, it is important to understand that pilots have irrevocable schedules and need more comprehensive fatigue management strategies that are in harmony with their schedules. It is also very important to note that most of the pilot fatigues are greatly attributable to the flight and duty time limitations that are mostly imposed by the airline regulators (Mohler, 1998, p. 1). According to Smith (2008), when the pilots are off-duty, they should consider obtaining at least eight consolidated and uninterrupted hours of sleep on a daily basis, maintain health as well as good balanced diet, exercise regularly, practice stress reduction techniques such as yoga and refrain from work that require heavy physical or mental input. When pilots are on-duty, they should make sure they alternate periods of activi ty and relaxation during flight. They should also consume moderate levels or amounts of caffeine if desired and food as well as water as regularly as they can so as to provide the body with the required energy levels which prevents the onset of fatigue that is usually caused by low blood sugar levels as well as dehydration (Mohler, 1998, p. 1). They should also engage in preplanned naps in the multi pilot cockpit environments so as to refresh their brains but this should be in conformity with the airline rules and policies. Conclusion If a pilot is not in a position to avoid duty when is fatigued, Jackson and Earl (2006) suggests that one should eat high protein foods coupled with a lot of water for it temporarily holds fatigue at bay, caffeinated beverages though moderate levels help in enhancing alertness and most of all making conversations with other crew members, making rounds and stretching is therapeutic enough to edge-off fatigue. But in a situation where a pilot may not fee l confident in his ability to fly due to fatigue, regardless of the schedules, one should not fly. This is to avoid putting the lives of many people at jeopardy including the legacy or image of the company on the spot in the event of an accident (FAA, 2009, p. 1).Advertising We will write a custom essay sample on Managing Pilot Fatigue specifically for you for only $16.05 $11/page Learn More Reference List Federal Aviation Administration (FAA). (2009). Fatigue in Aviation. Pilot Safety. Retrieved from faa.gov/pilots/safety/pilotsafetybrochures/media/Fatigue_Aviation.pdf Jackson, A. and Earl, L. (2006). Prevalence of fatigue among commercial pilots. Oxford Journals. Retrieved from http://occmed.oxfordjournals.org/content/56/4/263.full Mohler, S. (1998). Pilot Fatigue Manageable, but Remains Insidious threat. Human Factors Aviation Medicine: Vol. 45: 1. Retrieved from smartcockpit.com/data/pdfs/flightops/humanfactors/Pilot_Fatigue.pdf Printup, M. (2000). The Effects of Fatigue on Performance and Safety. AirlineSafety.Com. Retrieved from airlinesafety.com/editorials/PilotFatigue.htm Smith, B. L. (2008). Pilot Fatigue Detection Using Aircraft State Variables. West Virginia University: College of Engineering and Mineral Resources. Retrieved from http://wvuscholar.wvu.edu:8881//exlibris/dtl/d3_1/apache_media/L2V4bGlicmlzL2R0bC9kM18xL2FwYWNoZV9tZWRpYS8xMzk3MA==.pdf

Dino Conti Essay Example

Dino Conti Essay Example Dino Conti Paper Dino Conti Paper Odin Contain Ice Cream Introduction Doll Contain Is a manufacturer and distributor of Ice cream In California. Its most famous product Is its chocolate Ice cream. Now, Odin Coitions profits are falling because of its prices, products, equipment, environment and outlets. Objectives To solve the companys problems and to continue to become international business, we propose an investment of $3 million . Options and Benefits The Board of Directors has agreed the following investment plan. Upgrade its equipments to improve its quality of products. Add more outlets to make its products recognized easily in the market to increase the sales. Improve products packaging to interested the customers. Make the company more green. Cost upgrade equipment Add more outlets $1 ,million $500,000 Improve products packaging $500,000 Make the company more green $800 Schedule upgrade equipment: Start on January and completed at May. Add more outlets: Begin at May and finish on middle of August. Improve product packaging: Begins development In April Make the company more green: The campaign will be start at the end of the year through online until March next year. Summary A presentation to the board on June 9th. Can managers will always control tense projects

Ethics Coursework Example | Topics and Well Written Essays - 1750 words

Ethics - Coursework Example The business world is adopting information technology (IT). This is the use of computers for data and information management, which results in new ethical concerns. It is, therefore, the responsibility of computer developers, users and other stakeholders to define what amounts to violation of the accepted ethical laws, prevention of unethical practices, and the remedy if such violation occurs. Various individuals have different reasons for adopting information technology (IT) in their daily activities, most of whom mean well, at least for themselves and their firms. These noble intentions may have a negative effect on others, and that is where computer ethics play a part. In addition, IT has brought with it new forms of criminal activities not clearly defined by existing laws. In fact, the laws defining IT related crimes quickly become obsolete due to the fast rate at which the technology and the vices that come with it are evolving (Lee and Chan, 2007). Approaches by Decision Makers and Those Affected In the attempt to join the computer revolution, managers, employees, customers, and shareholders have adopted the use of IT for various reasons, mostly to benefit themselves before the goodwill can spread to others. Everyone at the workplace stands to gain a lot from IT except those who stand to lose their jobs as a result. Managers want to ensure that their companies minimize costs and maximize profits in order to please shareholders and creditors. In addition, the management also wants to ensure they have all the relevant information, including the one easily overlooked by employees, before making critical decisions that affect both the present and the future business landscape of the firm. In summary, the management wants higher efficiency, and if possible, at a lower cost. The employees, on the other hand, want adoption of IT because of the better opportunities it has to offer. For those who have to beat targets, it is easier to reach their customers without having to meet them physically, and more customers can be served at a relatively shorter time as no time is wasted travelling to them. IT is also an excellent way of posting reports and book keeping regardless of the distance one is from the office. However, IT also has negative effects. First, the employees and management, in their quest for more customers and higher profits, resort to using illegal and unethical means to obtain customer information. Second, retrenchment starts once the management realizes it can make sales online with little or no help from salespeople. The idea that started as an admirable thing now results in sales people and most of the accounting staff losing their jobs. A reliable IT system can sell and do accounting analysis in no time, with little input from employees (Maurice, Schweitzer and Gibson, 2007). Conflicting Objectives of Business Leaders Beating competition, marketing, and ensuring the business prospers are the principal functions of efficient m anagement. In addition, the management should keep its employees in a favorable state of mind since they are the core drivers of the business. However, in their quest to fulfill their obligations to the business and the community, these business leaders become involved in some practices that go against the

Creative writing Essay Example | Topics and Well Written Essays - 750 words

Creative writing - Essay Example I tried to muff my laughter but the sound was already obvious to him, He continued his hobby while turning his back on me. "Sixteen seventeen eighteen nineteen twenty." I already knew he was through with his play. "So, there were only twenty stars tonight" I said sarcastically. "No," came the mechanical remark. "There are more than twenty. There are millions out there, my mother told me so," he said. This would have been the end of our repetitious nightly conversation, being irritated I chose to say something more. "Why then did you stop" I retorted. "I can only count up to twenty you know, my mother died before she could teach me the next number," the boy said in a sad way. I was taken aback by his frankness. I had been sitting with this boy for the past ten sunsets on the aged breakwater, all I knew before was he enjoyed counting stars, just that guilt laden, I tried to make up for my rude attitude by being kinder. "Why are you here every night, don't you have a family or someone to take care of you" He kept silent for a while. "Hey, Are you mad at me" I said with further guilt. "No, I am used to being laughed at by people when I count stars, about a family, my mother was my only family." He looked up and pretended to count the stars again just as he did this a tear rolled down his cheek, which he quickly wiped with his shirt. I wanted to say something but my tongue got numb a t the sight of the little boy. "Bit your tongue, Mister" the boy asked. I could not answer him for a couple of minutes. "You seem to enjoy yourself when you count stars here in the breakwater." I heard myself mutter. The boy spoke in a sadder tone, "They're the only one's I've got and I have no other place to go." I knew then that I had been a trespasser to his home starting the night I comfortably took a big portion of his spot. "Don't you have a family of your own" the boy asked me eagerly. I felt awkward and refused to answer. "Hey! Are you mad at me" the boy said chuckling. I felt my lips grin at his action, the first smile in a week's time. "I have no use for one," I lied. "I wish you have one because it really feels good to have people who care for you," I heard him say this as he got close to my side. " When my mother was alive we were a happy family, just the two of us," he added, as he threw a stone at the calm ocean. "Why do count stars" I asked him, trying to think of a better way to change the subject about families. He replied, "Because they're beautiful." He pointed at a star with the most lustrous ray, "That star is my mother!" he said happily. "How did you know" I said puzzled. "Because my heart says so, " he answered in utmost certainty. "Why count the others then" I said in a further puzzlement. He sighed, "For them not to be lonely." I looked at the sky and told him, "How can they be lonely There are a million of them out there!" The boy earnestly looked at my face and studied it carefully. He stood up, took a heavy breath and said, "Stars do not know each other, a star can only see the light of another. The distance between them is too great to let their lights warm each other's loneliness." "Do you think you can make them all happy You cannot count all of them, you know," I said truthfully. He